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Online Advertising (UF)

ID : 63830   
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Learn to make online advertising work for you and your organization. You will see how and when to use pay-per-click advertising with Google AdWords, how to test low budget Adword campaigns as well as how to target local audiences. You’ll discover Facebook advertising and how you can determine the demographics and even numbers of people you want to reach.
Course Outline

Unit 1
The evolution of online advertising
From mass marketing to targeted marketing
The role of search in online advertising
Return on investment for online advertising
Competing effectively with online advertising

Unit 2
Creating Google AdWord Campaigns
Determining keywords
Selecting your AdWord territory
Understanding pricing strategies
Creating an AdWord budget and evaluation

Unit 3
Improving Online Advertising Results
How SEO and online advertising complement each other
Testing keywords and related keywords
Using Traffic Estimator to improve keyword selection
Successful strategies in using online advertising

Unit 4
Facebook Ads
Understanding Facebook uses and users
Using demographics to target Facebook Ads
Setting up Facebook Ads
Trends and future of online advertising

Class Details

4 Sessions
Online 24/7

You Got Class

Dan Belhassen 

CEUs : 1.6



Please read:  Online Course - You will be notified by email with classroom access instructions before the class starts. If you don't receive your invite after the first day of your class, please email us at



Registration Closes On
Monday, November 2, 2020 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
11/2/2020 - 11/27/2020 Online 24/7 12:00 AM - 12:00 AM N/A - Online Dan Belhassen 

Contact Us! - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System