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Entrepreneurial Marketing (UF)

ID : 63782   
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Entrepreneurs must know how to effectively market their products and services. Gain a step by step approach to attract and keep customers, all within a realistic budget. With an emphasis on customer-driven marketing decisions, you will learn how to build a strong brand, analyze which tactics to use, and implement your marketing plan. Whether you are starting a business or growing an existing one, you will take away practical marketing tips and tools that you can use to improve your marketing efforts.
Unit 1
The Customer as the Driver
-  Marketing Decisions Framework 
-  Positioning Your Product or Service
-  Marketing Strategies and Goals
Unit 2
Communicating Value to Customers       
-  Key Selling Messages
-  Creating Emotional Connections
-  Personal Selling
-  Networking: Your 30-Second Introduction
Unit 3
Creating a Strong Brand          
-  Managing the Marketing Mix
-  Marketing on a Shoestring Budget
-  Your Marketing Calendar   
-  Implementing Your Plan 
Unit 4
Building Customer Relationships   
-  Tools to Meet Your Strategic Goals
-  Online Opportunities and Social Media Checklist
-  Generating Buzz: Word-of-Mouth Marketing
-  Measuring Effectiveness

Course Objectives
·      Increase your understanding of your customers and the best ways to reach them and keep them.
·      Develop a flexible framework to evaluate marketing decisions to successfully grow your business.
·      Identify effective selling messages.
·      Learn how to build your brand on a limited budget.
·      Gain practical skills and tips to help you start marketing your business today.
Course Outcomes
Upon successful completion of this course, you will:
·      Possess an understanding of your customers to support your marketing efforts.
·      Know the steps to build a strong brand.
·      Have a marketing calendar and budget.
·      Know which marketing tools will be most effective for your business.
·      Have key selling messages for your business.

Class Details

4 Sessions
Online 24/7


Kathy Nadlman 

CEUs : 1.6



View Certificate Series Information

Registration Closes On
Monday, November 2, 2020 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
11/2/2020 - 11/27/2020 Online 24/7 12:00 AM - 12:00 AM N/A - Online Kathy Nadlman 

Other Class Offerings

Entrepreneurial Marketing (US)
ID: 63668

08/03/20 - 08/28/20
Online 24/7


Kathy Nadlman

Contact Us! - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System