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Google Analytics (US)

ID : 63714   
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If you are not reviewing your website statistics, then you are missing several key opportunities to profit from your website traffic. This course, aimed at non-technical users, will take you through all the key techniques and how to use website analytics using the world-standard Google Analytics, a free online tool. You’ll understand your visitor traffic better, learn how to calculate return on investment (ROI) for your online advertising, and find out how to get more conversions and sales from your website visitors. A must for anyone serious about leverage more success from their website.

Course Outline

Unit 1
Key analytics
-Importance of tracking your website
-Introduction to Google Analytic
-Installing Google Analytics to your site
-Learning from visual analytics
-Key analytics you should be reviewing weekly

Unit 2
Understanding your website visitors
-Understanding your website traffic
-Understanding your visitors
-Turning visitor traffic into profit
-Search engine optimization (SEO) primer
-Understanding search engine traffic 
-Determining high value keywords for SEO

Unit 3
Key Techniques
-Creating and using Goals
-How to build a abandonment funnel
-Optimizing your site based on funnel feedback
-Creating and using Campaign Tracking

Unit 4
eCommerce and ROI
-eCommerce tracking
-Calculating ROI from online advertising
-Custom Reporting
-Creating and using Advanced Segments
-How to track across multiple domains
-How to become Google Analytics Certified Partner
Call 952-358-8343 to register Send to Friend »

Class Details

4 Sessions
Online 24/7


Dan Belhassen 

CEUs : 1.6



Please read:  Online Course - You will be notified by email with classroom access instructions before the class starts. If you don't receive your invite after the first day of your class, please email us at



Registration Closes On
Monday, June 1, 2020 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
6/1/2020 - 6/26/2020 Online 24/7 12:00 AM - 12:00 AM N/A - Online Dan Belhassen 

Contact Us! - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System