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YouTube for Business (UWS)

ID : 63000   
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Increase your business with YouTube, the online video site and now the second largest search engine. Discover the power of video for your organization, and how to use video as a marketing tool to reach and serve more people.
Find out what types of video work best on YouTube, how other business organizations are using YouTube, how to create your own YouTube channel, and the techniques of adding captions, annotations and other extra features.
YouTube can enhance your current marketing and communication strategy. After attending this course you will take back proven strategies and techniques for making YouTube work successfully for your organization.

Course Outline
Unit 1 Designing Marketing Goals for YouTube that Maximize the Platform
  • Learn what types of video work best on YouTube
  • Adapt your marketing plan to include video and goals for the YouTube platform
  • Discuss YouTube case studies from your industry and evaluate what’s working and what’s not
  • Create a content plan for videos that will work for your business or organization and won’t get you banned from YouTube
  • Understand how to use YouTube search features and other elements from a consumer perspective
Unit 2 Building and Optimizing Your YouTube Channel
  • Learn the various elements of a YouTube Channel and how each feature works
  • Create your own YouTube Channel and optimize each feature
  • Discuss channel design and settings that fit with your video marketing goals
  • Discover how to embed YouTube videos on your website that maximize views
Unit 3 Driving Traffic: Maximizing the Social Network of YouTube
  • Learn about the power of YouTube as a social network
  • Discover why it is important to have subscribers and how to communicate with them internally within YouTube
  • Understand the analytics of YouTube: Views, Ratings, Comments, Favorites
  • Learning to Read YouTube Insight & Analyzing the Data
Unit 4 Creating and Distributing Video on YouTube
  • Learn how to upload video, the types of cameras, formats, and video resolution that work best on YouTube, and tools that streamline the process
  • Understand the essential element in a video on YouTube such as graphics, title, tags, description, etc. and how to optimize them for search
  • Discover how to get your videos to appear in related searches and other secrets of the YouTube Algorithm
  • Explore the extra features in YouTube such as editing, private sharing, captions, annotating, audio swap, etc.
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Class Details

8 Sessions
Online 24/7

You Got Class

Rob Lee 

CEUs : 1.6



Please read:  Online Course - You will be notified by email with classroom access instructions before the class starts. If you don't receive your invite after the first day of your class, please email us at



View Certificate Information

Registration Closes On
Monday, May 4, 2020 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
5/4/2020 - 5/29/2020 Online 24/7 12:00 AM - 12:00 AM N/A - Online Rob Lee 

Contact Us! - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System