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Advanced Inbound Marketing (UF)

ID : 62296   
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Get under the hood of inbound marketing and learn how to monitor measure and manage the integrated results of your inbound marketing activities at a more advanced level. We’ll focus on the data that actually matters and how it is influenced by visitor/user engagement. Gain deeper insights into user behavior; learn how to track meaningful conversions, measure visitor engagement and how to use landing pages more effectively – including how to create forms that get results.
Course Outline
Unit 1
Visitor engagement
Understanding the user experience – fact and friction
Identifying your metrics – tracking the right things
Integrating social media & email marketing results
Unit 2
Analysing visitor behaviour
Tracking & heat-mapping software
Understanding Google Analytics – the key numbers
Data analysis – entrance/exit pages etc
Unit 3
Leveraging conversion pages
Landing page design best practices
Landing page optimization – step by step
Build Successful Forms for data collection
Unit 4
Conversion tracking
Defining the conversion process
Using G/A funnels & goals
How to identify friction in the funnel (user experience)
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Class Details

4 Sessions
Online 24/7


Dan Belhassen 

CEUs : 1.6



Please read:  Online Course - You will be notified by email with classroom access instructions through UGOTCLASS before the class starts. If you don't receive your invite after the first day of your class, please email us at



View Certificate Information

Registration Closes On
Monday, November 4, 2019 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
11/4/2019 - 11/29/2019 Online 24/7 12:00 AM - 12:00 AM N/A - Online Dan Belhassen 

Contact Us! - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System