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Improving Email Promotions (UWS1589)

ID : 56013   
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Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Learn to analyze your email response rates, including benchmarks for open rates and click through rates. Learn to improve your email promotion and responses with tracking and testing.

Course Outline

Unit 1

  • Why email marketing
  • Targeting promotions in the Internet Age
  • Return on Investment (ROI) for email promotions
  • The importance of permission marketing, relevant content, and opt-out options
  • Integrating email promotion with other kinds of marketing

Unit 2

  • How email works
  • How commercial email vendors function
  • Analyzing Open, click through and conversion rates
  • Cleaning and updating email lists
  • How HTML and text emails differ

Unit 3

  • Writing email copy
  • Writing a good subject line
  • Writing email body copy
  • Writing response and action copy
  • Design and formatting email promotions

Unit 4

  • Testing and tracking emails
  • Frequency and best times to email
  • How to test different emails
  • Following up on inquiries
  • Creating a one year email marketing plan

Class Details

4 Sessions
Online 24/7

Location
U Got Class

Instructor
Dan Belhassen 

CEUs : 1.6

 

Notice

Please read:  Online Course - You will be notified by email with classroom access instructions through UGOTCLASS before the class starts. If you don't receive your invite after the first day of your class, please email us at ncal@normandale.edu.

Tuition: 

$195.00


View Certificate Information

Registration Closes On
Thursday, May 31, 2018 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
2/5/2018 - 3/2/2018 Online 24/7 12:00 AM - 12:00 AM TBD Dan Belhassen 

Other Class Offerings

Improving Email Promotions (US1589)
ID: 57435

06/04/18 - 06/29/18
Online 24/7

Location
U Got Class

Instructor
Dan Belhassen

Contact Us!

ncal@normandale.edu - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System