Financial Analysis and Planning for Non Financial Managers

1.1 Your Role in Financial Decision Making

•     Who is responsible for the financial decisions in your company?
•     The Goal of Business

1.2 Understand the Language of Finance

•     Accounting as a Language
•     Learn the Language 
•     Visual Activity – Accounting Process
•     Accounting and Recordkeeping Systems
•     Self Check – Account Categories

1.3 Read the Story

•     A Word about Financial Concepts
  •  Financial Concept: The Accounting Equation
  •  Financial Concept: The Matching Principle
•     The Common Financial Statements
•     Income Statement
•     The Balance Sheet
•     Statement of Cash Flows

1.4 The Purpose of Financial Statements

Unit 2 Financial Dashboard – Introduction to Financial Gauges 

2.1 Understand Basic Financial Concepts

•     Introduction
•     The Story Statements Tell 
  •  Financial Concept: The Accounting Equation
  •   Financial Concept: The Profit Matching Principle
  •   Financial Concept: The Fund Matching Principle
  •    Financial Concept: Cash Basis vs. Accrual Basis Accounting Methods
  •   Financial Concept: Cash vs. Profits
  •    Financial Concept: Debt vs. Equity (Optimum Capital Structure)

2.2 Financial Strategies

•     Financial strategies stem from business goals
•     Take a Look: Example Financial Strategies

2.3 Financial Gauges

•     Introduction to Financial Gauges
•     Your Financial Gauges
•     Profitability-based gauges
•     Performance-based gauges

2.4 Reading Your Financial Gauges

•     The Story Financial Gauges Tell
•     Research and Analysis

Unit 3 Financial Gauges - Profitability

3.1 Profitability Gauges

•     Ratio Analysis
•     Financial Gauge: Net Profit Margin (or) The Bottom Line
•     Financial Gauge: Gross Profit Margin
•     Financial Gauge: Operating Margin
•     Using Profitability Ratios

3.2 The Components of Profitability

•     The Origin of Profits
•     Sales and Expenses

3.3 Sales

•     Sales Strategies
•     Pricing Strategies

3.4 Cost of Goods Sold and Cost of Sales

•     Cost of Goods Sold
•     Gross Profit Margin
•     Gross Profit Analysis and Planning
•     Evaluate Profitability of Product or Service Lines

3.5 Expenses

•     Budget vs. Actual Analysis
•     Cost Management and Efficiency

Unit 4 Financial Gauges - Performance

4.1 Making Money

•     The Goal of Business
•     Value Growth
•     Company Resources

4.2 Taking Advantage of Assets

•     Tangible vs. Intangible Assets
•     Cash

4.3 Making the Most of Liabilities and Equity

•     Liabilities
•     Equity

4.4 Performance Financial Gauges

•     Financial Gauge: Current and Quick Ratio (Liquidity) 
•     Financial Gauge: Return on Assets
•     Financial Gauge: Return on Equity
•     Financial Gauge: Debt to Equity Ratio

4.5 Financial Analysis and Planning Summary

•     Downtown Publishing Financial PerformanAce Analysis
•     Summary