Writing Marketing Copy


ID : 66917   

« back to classes page
Power-up your copy. Acquire practical, how-to tips in writing marketing copy. Move ordinary words to savvy copy and greater results.    
 
Whether writing for email promotions, website, or print marketing, discover the keys to tapping into the reader’s emotions.  Discover the secrets of two of the masters in writing marketing copy.
 
Secure specific practical techniques to start using on Monday morning. Score with new-found steps and no-nonsense tips to delight your audience

Agenda
Unit 1

Power Up Your Copy

  • The two biggest motivators for your customers
  • Appealing to the emotions
  • Secrets of the masters in writing marketing copy
  • Words, like “meaningful” and “interesting,”  to avoid

Unit 2

Writing Results-First Copy

  • How-to tips on copy writing.
  • Don’t bury the lead
  • How to effectively use verbs
  • The importance of using second person language

Unit 3

Editing Your Copy

  • Step by step editing process for marketing copy
  • Sentence construction and pitfalls
  • Copy length for various mediums
  • Differences for email, website, print and other media

Unit 4

Enhancing Copy with Testimonials & Images

  • How to get testimonials
  • The 3 things to look for in a testimonial
  • How to edit a testimonial
  • Complementing copy with images
Add To Cart » Send to Friend » View Certificate Information »

Class Details

4 Session(s)
Online 24/7

Location
Online

Instructor
William Draves 

CEUs : 1.6

 

Notice

Please read:  You will receive a classroom invitation by email on the Wednesday or Thursday prior to the class start date. You will need to accept the invitation in order to access the class. All instruction and support will be provided by LERN. If you don't receive your invitation before the class start date, please email us at ncal@normandale.edu.

Tuition: 

$195.00

View Certificate Information

Registration Closes On
Monday, October 27, 2025 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
10/6/2025 - 10/31/2025 Online 24/7 12:00 AM - 12:00 AM N/A - Online William Draves 

Featured Classes

  • No Featured Classes today.

You may also be interested in these classes

Recommended Classes