Boosting Your Website Traffic

ID : 66812   
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In this course, you will acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience is necessary. If you are at an advanced level, your instructor is an SEO expert and will answer your most challenging questions.

Course Outline
Unit 1
Why web site analysis works
Why web site managers analyze their visitor traffic
Creating goals and objectives for your web site
Understanding the web site visitor experience
How data analysis can improve web site outcomes
Unit 2
How Google Analytics functions
Setting up Google Analytics accounts
Analyzing traffic sources and visitor traffic
Redesigning pages to improve retention
Testing web site versions with Google Optimizer
Unit 3
Search Engine Optimization
Understanding how page ranking and positions are determined
Redesigning the title bar, alt tags, heading area, and links your URL
Keyword density and rewriting web page copy
Strategies to improve your page rank
Unit 4
Moving to Web 2.0
Generation Y and the Web 2.0 Attitude
Developing user-created content
Creating interactive web sites
The future of web sites
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Class Details

4 Session(s)
Online 24/7

Location
UGot Class

Instructor

CEUs : 1.6

 

Notice

Please read:  Online Course - You will receive a classroom invitation by email on the Wednesday or Thursday prior to the class start date. You will need to accept the invitation in order to access the class. All instruction and support will be provided by LERN. If you don't receive your invitation before the class start date, please email us at ncal@normandale.edu.

Tuition: 

$195.00

View Certificate Series Information

Registration Closes On
Monday, July 7, 2025 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
7/7/2025 - 8/1/2025 Online 24/7 12:00 AM - 12:00 AM N/A - Online

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