Effective Copywriting

ID : 66778   
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Whether you are sending out a press release, communicating internally with a memo or promoting your own skills on LinkedIn, strong writing skills are the key to success. Coming away with the tools and techniques you need to improve your copywriting skills and learn how to avoid the common writing mistakes that can hold you back.
One-month course
Agenda
 
Unit 1
Copywriting Essentials
  • How to tell the difference between bad copy and good copy
  • The art of the perfect sentence
  • Developing your message
  • Crafting your document roadmap
  • Adapting your style to the audience and message 
Unit 2
Getting to the Point
  • Clarity and brevity: Less is more
  • Active vs. Passive Voice
  • Cutting the clutter
  • Using concrete examples and avoiding unwarranted superlatives  
Unit 3
Self Editing
  • Leaving yourself time for revisions
  • Avoiding common grammar mistakes and punctuation pitfalls
  • Subject, verb and object agreement
  • Fact checking
  • The benefits of having an in-house style guide 
Unit 4
Creating Attention-grabbing Press Releases
  • Writing benefit-driven copy
  • Setting the right tone
  • Language to use and language to avoid
  • Writing a great headline
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Class Details

4 Session(s)
Online 24/7

Location
Online Classroom

Instructor
Kathryn Will 

CEUs : 1.6

 

Notice

Please read:  You will receive a classroom invitation by email on the Wednesday or Thursday prior to the class start date. You will need to accept the invitation in order to access the class. All instruction and support will be provided by LERN. If you don't receive your invitation before the class start date, please email us at ncal@normandale.edu.

Tuition: 

$195.00

View Certificate Series Information

Registration Closes On
Monday, July 7, 2025 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
7/7/2025 - 8/1/2025 Online 24/7 12:00 AM - 12:00 AM N/A - Online Kathryn Will 

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