One of the biggest challenges for most business owners is to find a continuous supply of new customers. Over the past decade, some have differentiated themselves by leveraging the Internet and social media to do just that. Whether you consider yourself a social media novice or a seasoned veteran, this course will give you a solid foundation and thorough understanding of what social media is and how you can use it to grow your business.
As you progress through the course, you'll master a simple process for making social media work for you. You'll learn about the five most popular social media platforms—Facebook, Twitter, LinkedIn, Pinterest, and Google+—and study secrets for using them and other social media platforms to promote your business. You'll also see how you can build a social media team and automate your social media activities so that you can leverage the power of social media without adding another full-time job to your plate. And finally, you'll gain techniques for measuring and tracking your social media success.
In today's fast-paced and globally connected environment, social media is a game changer for businesses and business owners who use this powerful medium in the right way. So whether you're looking for a new way to market your business or simply hoping to gain a better understanding about the excitement that surrounds social media, this course will empower you.
Please note: Effective November, 2015, the registration process for this online class has changed. When enrolling, you will be directed to a new web page to complete your online registration.
New sessions of this class begin on the third Wednesday of each month, and each session covers six weeks of online training. New lessons are released each Wednesday and Friday during those six weeks, and you will be able to complete the course work at your convenience – at any time of day or night. To select a start date that works with your schedule, click the registration link at the end of the course description below.