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Podcasting (UF)

ID : 58905   
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Businesses are turning to podcasting to grow their brand and connect with customers. People with a niche hobby are turning podcasts into a business. Podcasting is experiencing a rebirth as mobile devices are everywhere. The intimate nature of the audio medium allows potential clients to get to know who you are and determine if you are the kind of company with which they want to do business.
Learn how to take your business or hobby and turn it into a podcast. This step-by-step class will take you from start to finish and cover the required elements needed to get your show online. Come to class with your idea and end with your show online for all to hear.
One-month course

Course Outlines
Unit 1
Starting a Podcast for Businesses or Pleasure
  • What is a podcast and how it works
  • Finding your target audience and goals
  • What type of podcast will work for your clients: interview style, panel discussions, host lectures
  • How long your show should be and what should you call it
  • What realistic expectations and options are for the total number of shows you will produce
  • Including Audio and Video options of your shows 
Unit 2
Setting-up your Show
  • Best equipment for you (microphones, computers, headphones, mixing boards) - budget options as well as full professional set up
  • Finding audio files to make the “bumpers” for your show
  • Options for editing files on a mac or PC
  • Where to host your show files and setting up a website
  • Submitting to iTunes, Stitcher and other podcast directories 
Unit 3
Recording Your Podcast
  • How to set up a studio in your home
  • What is a good on-the-go podcast set up?
  • Talking to others outside of your business
  • Tips on recording your podcast for good audio quality
  • Setting up simple camera and lights if you are incorporating video 
Unit 4
Marketing and Promoting Your Podcast
  • Getting the word out about your show
  • Making money with subscriptions
  • Building a community around your podcast
  • Reaching current AND new clients
  • How to use your podcast to grow your leadership position in your industry
  • Being an effective marketer without being an obnoxious sales person

Class Details

4 Sessions
Online 24/7

Location
http://ugotclass.net/catalog-complete.cfm/Lern

Instructor
Travis Allison 

CEUs : 1.6

 

Notice

Please read:  Online Course - You will be notified by email with classroom access instructions through UGOTCLASS before the class starts. If you don't receive your invite after the first day of your class, please email us at ncal@normandale.edu.

Tuition: 

$245.00


Registration Closes On
Tuesday, September 4, 2018 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
9/4/2018 - 9/28/2018 Online 24/7 12:00 AM - 12:00 AM N/A - Online Travis Allison 

Contact Us!

ncal@normandale.edu - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System