Discover the marketing planning process to clearly delineate the relationship between marketing and media-buying decisions. Marketing functions are examined through case analysis to successfully integrate all elements of the media-buying process.
This course presents concepts and strategies from a business decision-making perspective. This approach reflects the emphasis on the marketing decisions that business owners are most likely to confront in their marketing operations when meeting with various media outlets and managing their marketing campaigns. Come away with knowledge of media buying strategies to promote your organization and boost sales and profits.
Understanding the Mobile Experience
-The reach of mobiles
-The impact of smartphones
-The growth of tablets
Mobile Marketing Basics
-Social location sharing
-Comparison to desktop marketing
-Strategies to connect with current customers
-Strategies to recruit new customers
-Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc.
Maintaining Your Brand
-Keeping your message consistent
-Customer service is marketing
-What to monitor