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Introduction to Mobile Marketing (UF)

ID : 58902   
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Discover the marketing planning process to clearly delineate the relationship between marketing and media-buying decisions. Marketing functions are examined through case analysis to successfully integrate all elements of the media-buying process.

This course presents concepts and strategies from a business decision-making perspective. This approach reflects the emphasis on the marketing decisions that business owners are most likely to confront in their marketing operations when meeting with various media outlets and managing their marketing campaigns. Come away with knowledge of media buying strategies to promote your organization and boost sales and profits.

Course Outline

Unit 1
Understanding the Mobile Experience
-The reach of mobiles
-The impact of smartphones
-The growth of tablets
Unit 2
Mobile Marketing Basics
-QR codes
-Mobile applications
-Mobile-optimized websites
-Mobile payment
-Social location sharing
-Social networking
-Comparison to desktop marketing
Unit 3
Customer Relations
-Strategies to connect with current customers
-Strategies to recruit new customers
-Ideas for using QR codes, social location sharing, social networks, mobile apps, mobile optimized websites, etc.
Unit 4
Maintaining Your Brand
-Keeping your message consistent
-Customer service is marketing
-Reputation management
-What to monitor
-Handling attacks

Class Details

4 Sessions
Online 24/7


Simon Salt 

CEUs : 1.6



Please read:  Online Course - You will be notified by email with classroom access instructions through UGOTCLASS before the class starts. If you don't receive your invite after the first day of your class, please email us at



Registration Closes On
Tuesday, September 4, 2018 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
9/4/2018 - 9/28/2018 Online 24/7 12:00 AM - 12:00 AM N/A - Online Simon Salt 

Contact Us! - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System