: Effective November, 2015, the registration process for this online class has changed. When enrolling, you will be directed to a new web page to complete your online registration.
New sessions of this class begin on the third Wednesday of each month
, and each session covers six weeks of online training
. New lessons are released each Wednesday and Friday during those six weeks, and you will be able to complete the course work at your convenience – at any time of day or night. To select a start date that works with your schedule, click the registration link at the end of the course description below.
When it comes to marketing for small businesses, money isn't everything! In this course, you'll learn how to use the same marketing tricks the big companies employ—without making a big dent in your wallet.
As you build your own customized marketing plan step-by-step, you'll discover how to attract your target audiences, entice customers to buy your product or service, and keep buyers coming back for more. In addition, you'll find out how to generate the referrals that are crucial to your company's success. You'll get tips on evaluating your tactics, tracking your results, and fine-tuning your approach so it gets better every year. Best of all, the small business marketing strategies you'll learn will fit into any budget—and some are even free!
With the help of videos, spreadsheets, and hands-on activities, you'll build your skills in each lesson. You'll master cost-effective strategies including strategic partnerships, local marketing, search engine optimization, social networking, e-mail marketing, lead generation, and niche marketing. Along the way, you'll see many real-world examples from other small businesses much like yours.
Whether you're new to advertising or looking for a refresher, this course will make you a marketing pro. And by the time you're done, you'll have a personalized plan of action for increasing your sales—all on a shoestring budget.