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Advanced Mobile Marketing (US)

ID : 57444   
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Come get the knowledge needed to implement a mobile marketing plan for your organization. Find out about proximity marketing, mobile marketing metrics, and developing a mobile marketing campaign.
Learn how to promote your app on the web, building a landing page for your app, and advanced tracking of your application usage.
Then take home a blueprint for creating guidelines and standards for your mobile marketing effort, and how to measure its success. You will leave this course with the knowledge to implement a mobile marketing plan for your organization.
Course Outline:
Mobile Marketing - From Text to App
 - SMS/MMS Marketing
 - Non-Native Apps
 - Native Apps
 - Leveraging Existing Apps

Strategy Design
 - Intent/Goals
 - Metrics
 - Platform decisions
 - Pricing implications

Campaign Design
 - Elements of a Successful campaign
 - Design choices and implications
 - Case study of a successful campaign
 - Measuring success

Campaign Execution
 - Timing
 - Integration with other campaign elements
 - Cross organization training
 - Gaining customer buy-in

Technical Requirements:
  • Internet access with Internet Explorer, Firefox, or Safari web browser.
  • Audio software such as Windows Media, Real, Quicktime, or Flash.
  • Speakers to listen to audio.
 
 

Class Details

4 Sessions
Online 24/7

Location
UGotClass

Instructor
Simon Salt 

CEUs : 1.6

 

Notice

Please read:  Online Course - You will be notified by email with classroom access instructions through UGOTCLASS before the class starts. If you don't receive your invite after the first day of your class, please email us at ncal@normandale.edu.

Tuition: 

$245.00


Registration Closes On
Monday, June 4, 2018 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
6/4/2018 - 6/29/2018 Online 24/7 12:00 AM - 12:00 AM N/A - Online Simon Salt 

Other Class Offerings

Advanced Mobile Marketing (US)
ID: 57445

08/06/18 - 08/31/18
Online 24/7

Location
UGotClass

Instructor
Simon Salt

Contact Us!

ncal@normandale.edu - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System