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Boosting Your Website Traffic (UWS1590)

ID : 56014   
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In this course, you will acquire the basic skills to boost your web site traffic, including how to analyze your visitor traffic, how to use search engine optimization to get greater visibility and exposure in Google searches, and how to redesign your web site copy to increase your visitors and results. No experience is necessary. If you are at an advanced level, your instructor is an SEO expert and will answer your most challenging questions.

Course Outline
Unit 1
Why web site analysis works
Why web site managers analyze their visitor traffic
Creating goals and objectives for your web site
Understanding the web site visitor experience
How data analysis can improve web site outcomes
Unit 2
How Google Analytics functions
Setting up Google Analytics accounts
Analyzing traffic sources and visitor traffic
Redesigning pages to improve retention
Testing web site versions with Google Optimizer
Unit 3
Search Engine Optimization
Understanding how page ranking and positions are determined
Redesigning the title bar, alt tags, heading area, and links your URL
Keyword density and rewriting web page copy
Strategies to improve your page rank
Unit 4
Moving to Web 2.0
Generation Y and the Web 2.0 Attitude
Developing user-created content
Creating interactive web sites
The future of web sites

Class Details

4 Sessions
Online 24/7

Location
UGot Class

Instructor
Dan Belhassen 

CEUs : 1.6

 

Notice

Please read:  Online Course - You will be notified by email with classroom access instructions through UGOTCLASS before the class starts. If you don't receive your invite after the first day of your class, please email us at ncal@normandale.edu.

Tuition: 

$195.00


View Certificate Information

Registration Closes On
Monday, March 5, 2018 @ 11:59 PM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
3/5/2018 - 3/30/2018 Online 24/7 12:00 AM - 12:00 AM TBD Dan Belhassen 

Other Class Offerings

Boosting Your Website Traffic (US1590)
ID: 57437

07/02/18 - 07/27/18
Online 24/7

Location
UGot Class

Instructor
Dan Belhassen

Boosting Your Website Traffic (UWS1590)
ID: 57436

05/07/18 - 06/01/18
Online 24/7

Location
UGot Class

Instructor
Dan Belhassen

Contact Us!

ncal@normandale.edu - 952.358.8343
Normandale Community College - Continuing Education

9700 France Avenue South, Bloomington, MN 55431

A member of the Minnesota State Colleges & Universities System