Improving Email Promotions


ID : 67297   

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Discover new ways to improve your email promotions, including when to email, what to email, and testing email copy. Learn to analyze your email response rates, including benchmarks for open rates and click through rates. Learn to improve your email promotion and responses with tracking and testing.

Course Outline

Unit 1

  • Why email marketing
  • Targeting promotions in the Internet Age
  • Return on Investment (ROI) for email promotions
  • The importance of permission marketing, relevant content, and opt-out options
  • Integrating email promotion with other kinds of marketing

Unit 2

  • How email works
  • How commercial email vendors function
  • Analyzing Open, click through and conversion rates
  • Cleaning and updating email lists
  • How HTML and text emails differ

Unit 3

  • Writing email copy
  • Writing a good subject line
  • Writing email body copy
  • Writing response and action copy
  • Design and formatting email promotions

Unit 4

  • Testing and tracking emails
  • Frequency and best times to email
  • How to test different emails
  • Following up on inquiries
  • Creating a one year email marketing plan
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Class Details

4 Session(s)
Online 24/7

Location
Normandale

Instructor

CEUs : 1.6

 

Notice

Please read:  Online Course -You will receive a classroom invitation by email on the Wednesday or Thursday prior to the class start date. You will need to accept the invitation in order to access the class. All instruction and support will be provided by LERN. If you don't receive your invitation before the class start date, please email us at ncal@normandale.edu.

Tuition:  $195.00

Registration Closes On
Friday, October 2, 2026 @ 12:00 AM

Schedule Information

Date(s) Class Days Times Location Instructor(s)
9/8/2026 - 10/2/2026 Online 24/7 12:00 AM - 12:00 AM N/A - Online

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